EasiYo Socials

Monthly - Design - Copywriting - social media management -Recipe Inspiration

Working on EasiYo's global social media content creation project was a rewarding experience that pushed creative boundaries on a budget. They wanted to improve their social media presence across NZ, Australia, the US, and the UK. Collaborating closely with the marketing team, I led the design and copywriting of 8-10 tailored social posts per month for Instagram and Facebook. This involved managing the content calendar, scheduling, posting, and designing ads for selected posts. By working within the budget and adhering to strict guidelines and legal restrictions, This process helped EasiYo elevate the brand's global presence while promoting the benefits of homemade yogurt in a fun and relatable manner.

At: Q Brand Builders 2020-2023

- - Copywriting and design: Creating fun and engaging monthly social media content that aligns with EasiYo's overall strategy
  - Collaboration with EasiYo Marketing Team: Worked closely with the EasiYo marketing team to align social media content with overall brand strategy.
  - Social Media Scheduling & Boosting: Scheduled and boosted posts across various platforms to maximize reach and engagement.
  - Content Management Managed and tailored content to suit the cultural preferences of audiences across four different countries.
- Adobe Creative Suite
  - Photoshop Indesign, Illustrator, After Effects
- Instagram, Facebook, Linkedin
- Facebook Business Suite