Wesgold Digital Newsletter

Monthly Design - Copywriting - Content Integration

Westgold Butter wanted to up their EDM game by shifting toward a custom-built HTML Newsletter. They wanted their communication to be simple, to the point and entertaining. Once the initial design was finalised by the Senior Design Director and Westgold team, I took over the responsibility of the monthly design, build and execution of the newsletter.

This redesign was a proven success, with a consistent open rate of 40+% and a click rate of 4-7% between launch in December 2022 to August 2023. 

Westgold winter newsletter july 2023 shocasing a lamb roast, ramen and burritos
Bring on Winter Email Subject Text
Westgold Newsletter May 2023 featuring garlic bread, cheesey scrolls and jalapeno poppers

At: Q Brand Builders 2022-2023

    • Design & Copywriting: Designed and crafted the monthly newsletter, ensuring it aligned with the client’s theme and Westgold's tone of voice.

    • Collaboration: Worked closely with the Account Director, Senior Design Director and Westgold’s marketing team to craft and maintain the look and feel of the EDMs.

    • Recipe Development: Created recipe ideas based on the client’s seasonal themes.

    • Figma to Stripo Integration: Transferred and built approved designs from Figma to Stripo for HTML email development.

    • Testing & Localisation: Tested emails to ensure functionality and tailored content to the Australian, New Zealand and US markets.

    • Mail Deployment: Uploaded finalised emails to Mailchimp for targeted distribution to specific audience segments.

    • Figma

    • Adobe Creative Suite
      Indesign, Photoshop

    • Stripo

    • Mailchimp

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