Smiths City Socials
Content Creation - Videography - Design - Copywriting
Century-old Smiths City needed to shift people's misconceptions about what products and services they had to offer. With their newest ‘Anything but Ordinary’ brand refresh, it was the perfect time to give their social media platforms a facelift. I led the design, copywriting, and art direction for the project, working closely with the marketing and creative teams to craft a cohesive social media strategy. Our goal was to enhance Smiths City's online engagement, solidify brand identity, and strengthen customer connections through dynamic and ‘Anything but Ordinary’ content.
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Social Media Strategy: Collaborated with the Design Director to craft a cohesive social media strategy that aligned with the 'Anything but Ordinary' brand refresh.
Creative Direction: Led the creative direction for the brand’s social media presence, ensuring all visual and written content aligned with the new brand identity.
Videography: Conceptualised and directed video content that showcased Smiths City's diverse offerings.
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Adobe Creative Suite
Photoshop, Illustrator, Indesign, After Effects, Premiere ProSocial media platforms
Instagram, Facebook, Linkedin
At: Q Brand Builders 2023