‘Put a Sock in it’ Milford Social Campaign
Strategy - Creative Thinking & Idea Development
Sometimes things don’t go to plan, but what can you do? Put your best foot forward and make sure you are wearing some funky socks when you do it.
After Milford Asset Management’s original 'Money Month' social campaign took an unexpected detour, I developed the new campaign which involved giving away a fresh pair of socks each day to a lucky Milford’s follower so they can continue kicking investing myths to the curb.
Recognising the need for a swift turnaround, the 'Put a Sock in It' social campaign was created, approved and posted on Milford’s Facebook and Instagram accounts every day for the duration of money month.
Not only did this campaign help current followers debunk investing myths, but it also resulted in a significant increase in followers for Milford’s Instagram account.
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Design Execution: Prompt design turnaround, including illustrations and visual assets.
Creative Direction: Led the creative process and ensured all visual elements aligned with the new campaign's playful yet professional tone.
Key Messaging: Crafted messaging that complemented the visual elements and reinforced the campaign’s goals.
Problem-solving: Prompt decision-making in response to the sudden change in campaign direction, ensuring that the campaign continued smoothly without losing momentum.
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Adobe Creative Suite
Photoshop, Illustrator, Indesign
At: Q Brand Builders 2023