Maimoa Lamb Socials

Design - Copywriting - Social Media Management

Maimoa Lamb, a new sub-brand of ANZCO Foods, aimed to establish a solid online presence to support brand awareness in the European foodservice market. My role involved creating, designing, and developing monthly content that was aligned with the overarching social media strategy. The focus was on maintaining a consistent and professional presence rather than aggressively growing the audience, ensuring that the brand was discoverable and represented authentically across social platforms. By balancing strategic visibility with a steady content rhythm, we effectively showcased Maimoa Lamb's unique offerings to the target market.

    • Social Media Strategy: Developed a comprehensive bi-annual social media plan that aligned with Maimoa Lamb’s four brand pillars.

    • Content Creation: Designed visually appealing and engaging content, including graphics and animations, that adhered to brand guidelines.

    • Copywriting: Crafted sophisticated yet 'straight-up' copy for social media posts.

    • Social Media Management: Scheduled and managed posts across various platforms to maintain a consistent and active online presence.

    • Adobe Creative Suite
      Indesign, Illustrator, Photoshop, After Effects, Premiere Pro

    • Social Media Platforms
      Instagram, Facebook, Linkedin

    • Sprout Social Media Management Platform

At: Q Brand Builders 2022-2023

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